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Northern Virginia Technology Council New Media Committee
Reston, VA
Oracle - 1910 Oracle Way
Enterprise Solutions Group is participating in The Northern Virginia Technology Council's (NVTC) special session: "Old Media Meets New Media: Advertising Sales Meets the Internet." NVTC is the membership association for the technology community in Northern Virginia, and has about 1100 member companies representing more than 200,000 employees.
As "Old Media" turns increasingly to the Internet, the old rules no longer apply. This panel discussion will focus on how the advertising model is different when media businesses move to the Web: the definitions are different, the partners are different and the delivery is different. Our panelists will present a basis for understanding the distinctions that are relevant to media companies, set some definitionsand discuss strategies for tackling some of the problems that arise from the differing cultures. We will delve into a case study of one large publishing company and demonstrate how this publisher utilized technology tools to take on this issue.
DATE: Jan. 16, 2008
TIME: 7:30 - 8:00 am Registration and Networking; 8:00 - 9:30 am Program
LOCATION: Oracle: 1910 Oracle Way, Reston, VA
COST: $45 Members; $75 Non-members
WALK-IN COST: $55 Members; $85 Non-members
Keynote Speaker:
Kelly Bridges, Executive Director, Conde Nast
Panelists:
Kelly Bridges, Executive Director, Conde Nast
Bill Cage, Vice President Technical Services, Enterprise Solutions Group
John Rathbone, Sr. Director, Industry Business Group, Oracle Corp
To register visit www.nvtc.org. We look forward to seeing you!
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