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The media and publishing industry is undergoing a transformation as multimedia materials gain more and more momentum. Media and publishing companies' systems involving revenue tracking also needed to change in order to accommodate not only printed materials, but also online multimedia materials.
For clients including the largest and second-largest magazine publishers in the US, ESG worked to develop a solution that tracks both print and internet advertising revenue. Our solution utilizes a combination of delivered PeopleSoft functionality and software specifically designed to accommodate publishing industry requirements.
ESG's internet advertising solution builds upon PeopleSoft's pure internet architecture, workflow processes tailored around the way your business works, configurable business rules to accommodate a changing business environment and robust development and reporting tools to ultimately enable you to meet the following publishing industry specific needs: customer relationship management, credit functions, rate card management, contract management, order capture, billing, accounts receivable, revenue recognition and accounting, and sales assignments.
After implementing ESG's Media & Publishing solution, you will be able to efficiently control each step of the Ad Revenue cycle, have a seamless integration with the rest of the organization's PeopleSoft applications, and utilize productivity enhancement technology such as workflow and condition monitoring.
View a video presentation on "Old Media Meets New Media: Advertising Sales and the Internet" to better understand the benefits of ESG's internet advertising solution.
For more information on how ESG's Media and Publishing solution can help you, contact ESG at 703.263.1530.
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